Construction Of China 's Well-known Trademarks Exit Mechanism

After the well-known trademark changing into a kind of advertising resource and enterprise resource,more and more customers are inclined to the well-known trademark when they buy goods.However,customers are suspicious of the well-known trademark with the exposure of the well-known trademark product quality problems.This paper uses case studies and comparative analysis methods,the first attempt by analysis of the case leads to elicit the well-known trademarks and to elaborate the necessity of the exit mechanism of the well-known trademarks.It is precisely because the system itself, and to make up for deficiencies, it is necessary to establish a exit mechanism of the well-known trademarks.Secondly,with the analysing of the founding of the exit mechanism,any new mechanism would face barriers while building it,the tenure of the well-known trademark、 government-sided pursuit of bad policy-oriented achievements of other reasons are so difficult to build the mechanism.It is very important to build the mechanism by analysing the extraterritorial legislation.And finally,the specific recommendations are based on the analysis of the objective and legal reasons.The construction of the well-known trademark exit mechanism is not only the protection of the consumers,but also has great significance to the well-known trademark system itself,and,foremost the management of our country is strengthened by building the mechanism.