Research About Mass Communication Of Marxism Under The Contemporary China On The View The Development Of Network Culture

To promote the research of popularization of Marxism is the urgent request of building the great cause of socialism with Chinese characteristics, consolidating the party’s ruling status, developing the cause of socialism with Chinese characteristics and has great strategic significance on building a comprehensive well-off society. The rapid development of Internet opened up a new social living space for humans. As the mutual accommodation of network communication technology and cultural, network culture has formed a new type of cultural modality and has become an important carrier of popularization of Marxism. As economic globalization, the rapid development of network culture is also a "double-edged sword".The emergence and development of network culture, expands new field and provides new platform for the spread of popularization of Marxism, at the same time, it also puts forward new challenges and new request. The interaction of disseminative information and communicative environment, making the popularization of Marxism to fully embody on the communication. The reconstruction of characteristic, function, productive mode and propagative channel of network culture, providing new paths on the spread of Marxism. Therefore, to explore the effective countermeasures for popularization of Marxism on the propagation of network culture actively, and to strengthen the role of network culture in promoting the popularization of Marxism is quite important, which is related to social stability and the development of country.This paper mainly divided into four parts:The first part is about the development of network culture and the popularization of contemporary Marxism. Firstly, making the definition, characteristic and function of network culture clear. Secondly, discussing the developmental trend and rationality of network culture; Then, understanding the scientific connotation and significance of popularization of contemporary Marxism. The second part is about the network culture brings new opportunities for the transmission of the popularization of contemporary Marxism. Firstly, the network culture provides new field for the spread of popularization of Marxism; Secondly, the network culture provides new methods for the communicative ways; Thirdly, the network culture provides new channels to reach the audiences; Finally, the network culture making the transmissive content innovation. The third part is about the network culture brings new challenges for the transmission of the popularization of contemporary Marxism. Firstly, the openness of network culture maks the transmission of the popularization of Marxism in influential weakness; Secondly, the diversity of network culture makes the transmission of popularization of Marxism in control weakness; Thirdly, the freedom of network culture makes the transmission of popularization of Marxism in technical weakness; Finally, the interactive of network culture makes the transmission of popularization of Marxism in cognitive weaknesses. The fourth part is about the effective channels of the transmission through Internet of popularization of Marxism. We put forward five concrete countermeasures and suggestions. Firstly, to innovate the contents is the basic premise on improving the effectiveness of network culture. Secondly, to enhance the audience is the solid foundation; Thirdly, to transform the mode of transmission is the key point; Fourthly, to optimize the communication effect is intrinsic request; Finally, to sound transmission system is an important guarantee.All in all, the ultimate goal of this paper is to push the developing Marxism in contemporary China into online world, optimizes the effectiveness and pertinence of network culture transmission of Marxism, reveals the transmissibility and radial force and influence, thereby further determined the Party and whole society’s confidence of road and theory and system, thus agglomerating positive energy to realize "Chinese dream" of great rejuvenation of the Chinese nation.