Research On The Way Of Network Media To Promote The Popularization Of Marxism

Marxism is still like a continuous red line of theory running through all the practical activities of Chinese revolution,construction and reform.It has realized a process of gradually generating theoretical results of Sinicized Marxism in the process of rational collision,integration and exchange,and a process of firmly opening up the road of socialism with Chinese characteristics in the process of full destruction and ups and downs.It is a process of realizing the great rejuvenation of the Chinese nation through firm belief,seeking truth and seeking truth.Based on this,the Communist Party of China not only pays attention to the innovation of Marxism in China's specific practice,but also pays attention to the propaganda and popularization of these Sinicized Marxism.In order to make Marxist theory better mastered by the people,serve and satisfy the people,we must promote the popularization of Marxism.This is not only the important content of Marxist theory innovation,but also the great task of the Communist Party of China to deepen development.It is not only the need of China's international image shaping,but also the need to provide spiritual guidance to the people of China to achieve the goal the inevitable demand of the great rejuvenation of the nation.Based on the background of the profound changes of globalization and the media environment of the vigorous development of information technology,guided by the theory of dialectical materialism and historical materialism,and with the media of network communication,this paper extensively collects,classifies,sorts and summarizes the relevant literature about the practical exploration and theoretical contribution of Marxist mass communication by the classical writers of Marxism and the Chinese Communists Based on the theories and methods of Marxism in China,communication science and network governance,this paper analyzes the basic connotation,theoretical basis and practical environment of network media to promote the popularization of Marxism.On this basis,this paper analyzes the opportunities and challenges of network media to promote the popularization of Marxism,and finallyputs forward the path strategies to enhance the effect of Marxism popularization,including the communication content and dominance,subject and audience,scientificity and credibility,so as to contribute to deepening and expanding the research field,research results and research framework of network media to promote the popularization of Marxism Think for yourself.This paper is mainly divided into four parts,the details are as follows: the first part is the introduction,which focuses on combing,systematically analyzing and summarizing the domestic and foreign scholars' research on the popularization of Marxism.The second part is the theoretical overview of network media and Marxism popularization.On the basis of the first part,this part discusses in detail the related concepts of network media,Marxism popularization and network communication,as well as the related theoretical basis of using network media to promote Marxism popularization communication,such as Marxism Sinicization theory,communication theory and network governance theory.The third part is the opportunities and challenges of the network media to promote the popularization of Marxism.On the basis of the integration and analysis of materials,this part expounds the opportunities faced by the popularization of Marxism in the development process from four aspects:broadening the communication platform of the popularization of Marxism,expanding the audience group of the dissemination,improving the effectiveness of the dissemination and optimizing the way of the dissemination Cultural communication influences the leading role of Marxism,fragmented communication destroys the integrity of Marxism,entertainment communication weakens the scientificalness of Marxism,and virtual communication reduces the credibility of Marxism.The fourth part is the path exploration of network media to promote the popularization of Marxism.From the perspective of content and dominance,subject and audience,scientificity and credibility in communication,we should strengthen the leading position of Marxism in network culture communication,build the theoretical system of Marxism network communication,and strengthen the construction and increase of specialized team of Marxism network communication Strengthen the science and credibility of network virtual communication content.