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The View Of Social Stratification To Research On Sports Consumption Behavir Of Residents In Wenzhou City

Posted on:2014-05-07Degree:MasterType:Thesis
Country:ChinaCandidate:X H SongFull Text:PDF
GTID:2267330401476184Subject:Physical Education and Training
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With the rapid community economy development and the social andmaterial resources highly developed organizational resources, economicresources, and cultural resources occupy different, the society graduallyshows different levels. Consumption of Urban Residents Sports showsConsumption stratification. Such as, somebody appears at the top-gradeclub to do entertainment Fitness consumption, but other people only be inthe streets or parks near by a simple to do entertainment fitness consumer.There are obviously differences between the Sports consumption patternsand preferences of groups of different levels of the society, this differenceis to strengthen the recognition of social hierarchy.This article starts from the Perspective of Social Stratification, itregards the residents’ sports consumption behavior of Wenzhou city as theresearch object, based on the distribution of the resident population of thedistrict、the streets and the community’s neighborhood committee ofWenzhou city.Using stratified sampling method sports consumption ofWenzhou city residents the conduct of the investigation of the system. Itregards the urban dweller’s occupation, level of education and income ofthe residents as the basis of this research’s hierarchical.And also doesresults of consumer’s attitude survey, and the Wenzhou city residentsSports chi-square test, Analysis of different career levels, different levels of education and income level residents of the differences of the sportsconsumer attitude.Author does the condition factor analysis of Wenzhoucity residents’ sports consumption behavior, and to explore what factorsrestricts sports consumption behavior of residents in Wenzhou city.The results show that:(1) Differences income of urban residents inWenzhou restricting residents to participate in sports consumption levelof the basic factors, but not the key factor.(2) The residents’ occupationallevel and differences in educational attainment are factors restrictingresidents’ sports consumption behavior are two important factors.(3) Inaccordance with the current occupational stratification theory point ofview, many layered career there is a high degree of correlation of theeconomy, such as between the state and society managers and corporatesenior and middle managers, business services and industrial workerslead professional level of sports consumption intention of Wenzhou cityresidents are not the root cause.
Keywords/Search Tags:social stratification, social hierarchy, urban dweller, sportconsumption, sports consumption behavior
PDF Full Text Request
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