A Study On The Sports Consumption Behavior Of Zhoukou City Residents Based On Social Stratification Theory

Based on Weber established hierarchical model as the research basis, by the methods of documentary,investigation, mathematical statistics and logical analysis of four kinds of research methods, in Henanprovince ordinary university high level sports team management as the research object, in zhoukou citychuan hui districp and the people of the east new district, this paper studies ZhouKou city residents’ sportsconsumption motivation and consumption mode and the main factors influencing the zhoukou cityresidents’ sports consumption behavior from several aspects, including zhoukou city residents’ sportsconsumption in different class mainly studied the sports consumption information source, the type of sportsconsumption, sports consumption, sports consumption payment forms, thus the following conclusions:zhoukou city residents of the strata in the middle is given priority to, followed by the upper class, thelast is the lower class. zhoukou city residents of the three big class participation in sports consumptionmotivation performance is different, and the higher social status, the higher the consumption motives,opposite to versa.most residents in zhoukou city three class master source of consumer information is not specific tothat zhoukou city residents of the three big class for sports consumption information awareness is low.zhoukou city residents of the three classes in the choice types of sports consumption is relativelyconcentrated, mainly are some of the most popular sport, and for some high consumption of sportsconsumption is less, that zhoukou city residents to participate in the sports consumption level is not high.zhoukou city residents in the first place in the sports goods consumption due to the residents of thethree classes in the occupation, income, etc, all have differences, different classes of people in sportsconsumption behavior is also different. zhoukou city residents in the sports goods consumption mainlychoose the cash in the form of payment. In terms of sports view and admire, consumption of zhoukou cityresidents choose payment method USES a half-price ticket, while most residents of the lower class is notconsumption. It highlights three class residents of their life in a different way, choose forms ofconsumption is different also. The influencing factors of zhoukou city residents’ sports consumption with product price and productquality, product brand and product style; In sports, entertainment, health is the main factors influencing theurban residents’ consumption in zhoukou fitness charge, fitness service personnel, attitude and behavior interms of sports view, the main factors influencing the zhoukou city residents’ consumption is consumptionof ornamental charge and consumption content, consumption places places personnel service. As you cansee, the influencing factors of zhoukou city residents’ sports consumption behavior and the social status ofresidents have a direct relationship, different class sports consumption behavior and its consumptioncharacteristics in accordance with the characteristics of each class.