Research On Liuzhou World Water Speed Competition Project Brand Building And Marketing

This paper mainly has conducted the research to the Liuzhou world water speed competition project brand building and promotion, are analyzed in detail and the sports brand construction resources characteristics and brand promotion foundation. Liuzhou world water speed competition from2009to2009,2010, since, after2011,2012in4year event planning and promotion of the brand, the brand has a certain basis. In this paper, using literature review, case study, qualitative research method, from the angle of combining theory with practice, using the theory of brand building and promotion, to the world water speed contest to the origin and development of sports, the world water speed competition sport development, Liuzhou world water speed competition development process is introduced according to the characteristics of the brand; development of sports games and the Liuzhou world water speed competition, mainly from the brand positioning, competition, competitive ability, communication and identification, research, analysis of the competition of the brand building, brand positioning, Liuzhou world water speed competition project brand should be highlighted as a set sports, entertainment, watch in one of the world’s top water sports brand, brand recognition, Liuzhou world water speed competition project brand should be through the government leading, market operation mode, the strength to lift contractor competition, on this basis, to build China’s "water recreation sports city" business card brand image. In the brand core competitiveness, Liuzhou speed competition project brand world water to use competition as international level competition’s influence and reputation, to "water recreation sports capital" as the core, the development of Liuzhou and the world water speed competition sports entertainment market, radiation function stronger brand competition. In the brand promotion, should take the water speed competition occupation racer, audience, media, government, sponsors, suppliers as the main promotion object and target, enhance brand value promotion events, event sponsorship and ticketing operation level. With its by providing for domestic large-scale sports brand management level and reference to Liuzhou world water project construction and promotion of brand competition.