The Cultural Connotation Research In The Design Of The Modern Olympic Games Emblems

Nowadays, the Olympics is not only the sports event, but also it is the cultural exchangeevent between Eastern and Western.It has become remarkable social and culturalphenomenon today.Olympic Games emblem is unique and authoritative emblem. It is used topropagate. It is an important part of the imagination of the Olympic vision and an importanttask before the Olympics, too.Using the literature to analysis the affect of national culture in the Olympic Gamesemblem’s design and the development process and characteristics. Its purpose is along thetime trajectory of the development of the Olympic Games emblem’s design, exploring the lawof development of the Olympic Games emblem, emblem’s design theory reference for thecountry to host the Olympic Games in the future. Study of the ancient Olympic Games“symbol ", Art identifying image of the ancient Olympic Games, the germination of themodern Olympic Games emblem design, formation, development, and mature in four phases.What is effect that the focuses on the emblem and the role of "national culture" in the"localization" of national culture elements into the emblem. Research results show that theonly design thinking more scattered, the stronger the artistic expression, to make the localculture to adapt to the development of globalization requirements; Olympic Games is held inevery state and city of repeat, only constantly to dig the cultural essence, national traditionsand national characteristics, can make the emblem change on the design content, theinnovation, to adapt to the career development; Olympic emblem in carrying the worldpeople’s eyes at the same time, we must be put in first place because of the national culture ofthe country hosting the Olympic spirit, this causes the trend of the development of theOlympic emblem design.