Discussion On The Modern Olympic Games Markers Of Culture From The Perspective Of Culture

The Olympic movement has become the world’s most attractive social and cultural activities. Every four years the Olympic Games to promote the prosperity and development of the Olympic movement. At present, sports as a social and cultural phenomenon has been widely recognized. The modern Olympic Games characteristics of culture and has a fundamental significance of symbols, the modern Olympic Games markers of culture as the starting point of the study.Objective The theme of the logo design from the angle of culture and 100 year Olympic Games classification and concept development, explore the law of development. From a new visual angle of the Olympic Games embody the culture, break through the subversion of the traditional mode of thinking and the new world, dig out the connotation of the Olympic Games, as a carrier of history and culture.Methods This paper is based on the theory of the modern Olympic Games, the main markers through the methods of literature and comparison of cultural research, conducts the research to the creation of the main method of comparative analysis to the icon and logical reasoning.The resultsThrough research on the Olympic Games of the modern logo on the cultural heritage of, first of all to meet in Olympic Games logo design idea in the form of beauty the control ability to the visual needs of the people and transfer information and connotation of its own. Second into the Olympic logo of the direct embodiment of the design of the cultural and sports spirit, very high artistic appreciation value and research value, not only is combined with the national culture, in the form of extensive, presents the unique and rich also make its cultural ductility enhancement. Finally, in exploration in the Olympic logo show objects of sports culture inheritance and development of the new trend: international play a leading role, to the ecological ideas into one, more systematic development of commodity economy, science and technology to lead the the multidimensional architecture design. The future of the Olympic Games will be the marker of the people of the world will show the same rooted more perfect.Conclusion1. The modern Olympic Games logo cultural connotation of the current mapping:The Olympic Games the locating sign culture extension and the mass of cultural awareness needs to be standardized, and the Olympic culture markers show the direction of advancing with the times.2.The future trend of the cultural heritage of the modern Olympic Games:The modern Olympic Games markers gradually moves towards the internationalization, the direction of its development is also in the continuous improvement.