Analysis On The Dual Orientation And Differences Of Female Slimming Exercise Consumption Phenomenon

With the development of material life, people pay more attention to their bodies, andspend more money on their bodies Meanwhile, women’s body consumption was especiallyobvious In order to improve their external image, women do not hesitate to spend much timeand money in “remodeling” their bodies More and more women take part in remodeling theirbodies by the way of slimming exercise because of its safety and effectivenessThis paper analyzed the consumption phenomenon of female slimming exercise by themethods of literature and interview; described this consumption phenomenon from the aspectsof sports behavior, consumer behavior and value orientation The interview gave an analysis ofthe reasons as to women’s participation in slimming exercise and deeply explored theirintentions and inner appeals in combination with the corresponding caseAccording to the interview, there were two kinds of driving forces as to women’sparticipation in slimming exercise One was that some people wanted to achieve their ownindividual needs and perfected themselves actively by the way of reflection toself-identification; the other one was that women remolded their bodies passively owing toother people’s consequent gaze The former embodied the subjective attitude of the female,while the latter lost their subjective consciousness and fell into the whirlpool of “being seen”and “being materialized”This paper expounded the women’s dual orientation and its characteristics in the slimmingexercise consumption By comparing and analyzing the differences of subjectiveconsciousness, the paper explored the causes and socio-cultural metaphor behind this sportsconsumption phenomenon, aiming at promoting women to give full play to their subjectiveinitiative, as well as getting rid of the identity of "being seen" to liberate their own bodiesWomen should judge their body situation in a right way, understand the significance and valueof their body clearly, and respect their inner needs to create their own perfect images not onlyexternally but also internally At the same time, this research aimed at building a fair socialgender awareness to create a healthy and harmonious environment for women to achieve theirbody liberation and all-round development...