Investigation And Analysis Of The Operating Status Hosa Fitness Club In Zhengzhou City

Along with the deepening of the economic system reform, the people living standard gradually improve, in meet the material requirements at the same time, people started to pay attention to the spiritual needs. Therefore, fitness entertainment is an integral part of modern social development. Based on the investigation of zhengzhou hosa fitness club development present situation, USES the marketing mix4p theory analysis of zhengzhou hosa fitness club’s current marketing strategy, and puts forward the related about zhengzhou hosa fitness club marketing strategy advice, to play a role in the development of it as a health club. To understand relevant situation of zhengzhou hosa fitness club of zhengzhou three hosa fitness club staff members, with a questionnaire survey, interview the management of the club, at the same time, combined with the literature material method, logic analysis and other research methods, analysis of zhengzhou hosa fitness club marketing strategy. The results show that:1. Zhengzhou hosa fitness club has a systematic comprehensive brand culture, the perfect blend of fitness sports and fashionable element, highlight the fashion leisure and professional sports characteristics of both.2. Zhengzhou hosa fitness club management organization structure is clear, the management division of labor is clear, it played a major role in the healthy development of the club. However, in the management of details still need to strengthen.3. The products and services of zhengzhou hosa fitness club has showed a trend of diversification, integration, but its supporting services still lack a certain innovation.4. Zhengzhou hosa fitness club use penetration pricing, the pricing strategy of the main difference pricing, promotions, pricing and psychological pricing.5. Zhengzhou hosa fitness club adopts direct selling channel of distribution, transfer the products directly from suppliers to consumers’ hands, no middlemen.6. Zhengzhou hosa fitness club basic tools promotion are advertising, sales promotion, public relations and sales personnel. Suggestion:1. Attract multiple subject of brand building;2. Optimization of the management information system;3. On the basis of the humanized management, advocacy experience economy mode;4. Walk multi-level and comprehensive integrated marketing strategy;5. Rich in network marketing strategy, increase the propaganda.