Research On Participants Status And Demand Of Coastal Fitness Tourism Of Qingdao

With the rapid development of China’s social, political, economic,cultural and other aspects continued, the spirit of the people, materialliving standards rising, self-capita disposable personal time increase,growing disposable income, and the pursuit of a modern and healthylifestyle concept, more and more people began to pursue healthy, feel goodstate of life, the sports enthusiasm gradually increased, sports andsports tourism is becoming an indispensable part of modern people’s lives.People’s living standards improve, the demand for sports not just stayin the pursuit of physical fitness level, but the main shift inconsciousness-from survival to the pleasures of development toward thehigher level of demand, and physical fitness The concept of survival, butalso gradually into people’s vision and concept. Meet residents’ fitnesstourism demand for the establishment of a promote fitness civilized wayof life, all over the country are increasing enthusiasm about fitnesstourism, mainly reflected in the strong support of the Government and thepeople actively seek the healthy state of life.Coastal Fitness Travel refers to sports tourism in order to promotephysical development, the promotion of mental development, and promotein the Coastal Region of the living environment of the outside world andsocial adaptability, sense of physical exercise, psychologicaladjustment and social adjustment process. The Marina Fitness Travel inthe narrow sense of means: in the coastal and fitness effects or touristswith fitness purpose sports tourism. Coastal Fitness tourism is a sportstourism in coastal areas.In this study, the use of literature, fieldwork method, questionnaire,mathematical statistics, research methods, the departure from QingdaoBinhai Fitness Travel participant status and needs research, combingQingdao Binhai Fitness tourist status quo analysis of Qingdao BinhaiFitness tourist attractions the tourist attractions and enterprises toprovide the Coastal Fitness travel services status quo, to understandtourists to participate in Qingdao Binhai fitness travel status quo, tostudy the overall demand of tourists for Qingdao Binhai Fitness tourism,delve into different age, gender, education, income, occupation, placeof residence of Qingdao Binhai Fitness Travel fitness programs individualneeds. Through research, the following conclusions:First, in recent years, Qingdao tourism development trend, coastaltourism and sports tourism is an important part of Qingdao, Qingdao BinhaiFitness initial development of the tourism industry, coastal fitnesstourism flourished;Second, tourists highest participation of Qingdao Binhai Fitness TravelFitness project order: wash seaweed, beach volleyball, beach soccer,Coastal Fishing, diving; tourists experience, want to participate in the fitness program are: to wash the sea bath, diving, Sea-Doo, beachvolleyball, sea bicycle; tourists high interest but did not generallycarried out in Qingdao fitness programs: cliff diving, water climbing,banana paragliding, sea rafting, island survival;Third, gender, age, education, occupation, income and place of residenceand other factors have a significant impact on tourists have taken partin specific Binhai Fitness Travel fitness programs: Sea-Doo and beachsoccer project is involved in men than women were higher than the19.23and15.25percentage points; tourists in the18-year-old age has beeninvolved in diving, sea bicycle, Sea-Doo, coastal fishing and beachvolleyball are highest; the finswimming project, with the degree touriststo increase participation rates tended to decrease, beach volleyball andbeach soccer projects tended to increase in proportion with the elevateddegree tourists; occupation for farmers and retired personnel touristsfor sea washing bath, fin swimming, Coastal Fishing and beach volleyballlower proportion of project participants. Average monthly income of6,000yuan or more travel wash seaweed and beach volleyball on the participationof the highest proportion;Fourth, Qingdao Binhai Fitness Travel Service Management Problems:tourists in the access to the Qingdao coastal the fitness tourisminformation process, easy to obtain false travel information; touriststhink of Qingdao Binhai Fitness Travel Fitness projects and supportingthe project for relatively high, projects experience cost is not high;tourists considered The Qingdao Binhai Fitness scenic attractionsreception capacity is not strong, some fitness programs to carry out thescale unreasonable; tourists to the scenic attractions of Qingdao BinhaiFitness staff, quality of service is low, Coastal Fitness tourismpractitioners the quality of personnel is not high.Fifth, to further improve the of Qingdao Binhai health tourism servicemanagement countermeasures are: establishment of a sound Qingdao BinhaiFitness Travel information dissemination, create a three-dimensionalfull range to meet different tourists travel information disseminationchannels; deepen the adjustment of Qingdao Binhai Fitness Travel Fitnessprojects and supporting project fee, to enhance the experience of fitnessprograms, improve travel fees and tourism projects experiencecost-effective; continuously improve Qingdao Binhai Fitness attractionsreception area is not strong, adjust the size of the part of the fitnessprograms to carry out; improve the quality of Qingdao Binhai Fitnessscenic attractions staff, Binhai Fitness tourism quality of employees.