| This article aimed at study the opening ceremony of London Olympic Games and theopening ceremony of the Beijing Olympic Games, and analysis Chinese and Britishculture through the opening ceremony, analysis the cultural similarities and differencesbetween the two countries, find out the reasons of the differences，to promote Chineseand western sports culture fusion and complementary，the paper has important practicalsignificance.This article mainly uses literature material method, comparison analysis method, videoanalysis, logic analysis to comparative study between Chinese and western sports culture.The following conclusions:1, The opening ceremony of Beijing Olympic Games use high-tech means, to the people ofthe world shows the cultural essence of the Chinese nation and China’s gloriousachievements since the reform and opening up, in the performance form, adopt the methodof the freehand brushwork in traditional Chinese painting, the whole spectacular openingceremony, and thousands of people’s performance can be uniform, fully reflects thenational characteristic and era characteristics, carry forward the Olympic spirit, is a visualfeast of perfect combination of sports and culture, Chinese elements present embodies thepursuit of the Chinese nation "nature and humanity","harmony without uniformity", theharmony of artistic conception.2, The London Olympics with "magic island" as the theme, with realism technique ofexpression, to the world to present the history of the British Isles culture and modern socialcustoms, depicts the British experience the story of the development and change of all theway after the industrial revolution, and prospects the future of the road. Goes civilian tochange a course throughout the opening ceremony is full of the elements, and the openingis filled with human nature, personalized characteristics, actor is given priority to withteenagers, truly reflects the UK’s slogan "inspire a generation", from the programarrangement to the selection of actors, reflect the British people the pursuit of universalequality, public participation and continuous reform and innovation of culture idea.3, The two-time Olympic opening ceremony in content, theme, form contrast, we can seethere are the same and the difference in Chinese and English, both Olympic openingceremony reflects the people-oriented concept, all for good wishes through holding theOlympic Games to promote world peace, in addition, the traditional Chinese culture "dayline, the gentleman, with an unyielding and advocated by the western countries" swifter,higher, stronger "is to motivate athletes strive upward, positive challenge. See from in theopening ceremony of the different culture is that Chinese emphasis on collectivism, put overall interests first, the emphasis on individualism, attach importance to the realization ofpersonal value, the pursuit of women of body and mind, harmonious development,encourage people to British culture enterprising, continuous innovation, China’s education,and the heavy contract legislation, emphasized the importance of the social order.4, Under the background of economic globalization, the sports globalization is a foregoneconclusion, the fusion of Chinese and western sports culture and complementary is theinevitable trend of cultural development, on the origin of differences between Chinese andwestern culture is the premise of Chinese and western sports culture communication, bothcontains some kind of human common value provides the possibility for its integrationwith complementary, supplement each other between Chinese and western sports culture,each have advantages and disadvantages, only to each other, complement each other, tojointly push forward the world sports culture. |
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