Study About Content Presentation Of The Beijing Olympic Opening Ceremony

With the rapid development of China's economy,the importance of soft power culture in China's participation in international competition is more and more prominent.The opening ceremony of the Beijing Olympic Games is an important cultural performance,how to use the mass media to achieve the effective dissemination of culture is the main purpose of this article.The opening ceremony of the Beijing Olympic Games through the comparison of CCTV and NBC,accurately find out the problems in cross-cultural communication,provide concrete suggestions for the opening ceremony of China's future large-scale games,and serve the cross-cultural communication and serve the our country.This study makes a deep research on the two versions of CCTV and NBC opening ceremony of Beijing Olympic Games by means of literature,expert interview,logic analysis and comparative research.Study leads to the following conclusions:(1)in the vision connection,NBC adhering to general rules of comp ound lens development,especially use technique of panning lens with technical skilled flexible,creating exciting visual effects,compared to CCTV,under the general rules of compound lens development,creating the warmth narrative visual effect end to use fixed shot,beyond that,CCTV repeatedly camera lenson to ward state leaders and audience give separate impression;(2)NBC Beijing Olympic Games opening ceremony of the visual presentation is the result of the late after selection,cut out the drama performance,reduce show time of units performance,show western audience's lack of the perception for Chinese opera and visual presentation have the strong subjectivity;(3)CCTV and NBC commentar y respectively show the style of written and spoken language,careful and humo rous expression of the language.NBC language explanation shows a positive and negative connotation;(4)NBC video clip use fragmented,experiential interview the,double image of narrative to show image of my country;(5)government-oriented and audience-oriented characteristics of China and the United States were shown,due to the different of the media nature.For the conclusions,the suggestions are as follows:(1)we use the experience of the technique and idea for reference In order to the effective commu nication service for the future culture;(2)used in colloquial language and colloq uialism language;(3)considering thoroughly of the audience's needs,use the way of humorous language to commentate,with the aim of close to the audience;(4)strengthen cooperation with western countries in the media technology and ideals,under the international rules for the purpose of cross-cultural communication activities.