In the information age, the Internet as the main representative of the new media technology profoundly affects the way and effect of the current ideological and political education is an indisputable fact. First of all, it posed grim challenge for the ideological and political education work content, working methods and the main object requirements, ideological and political education environment has become increasingly complex; at the same time, increasingly rich educational resources, diverse channels of education has also provided a rare opportunity for the ideological and political education. How to facing these opportunities and challenges make the ways of Ideological and political education from tradition to modernization; how to broaden education space, enrich education content and educational means; how to greet solution of challenges for traditional ideological and political education method and the education authority in workers under the background of new media, are worthy of special attention as a hot topic, also is the current urgent task.Development of the persuasion education such branch theory, is the base and guarantee of the ideological and political education work to obtain great progress. How to enhance the effect of persuasion and education is the demands of creative methods and social situation under the background of new media, is also the inner motive force of the development of Ideological and political education. In this paper, based on the previous research achievements, analyze the opportunity and challenge which the current ideological and political education persuasive education will face overall systematically, and puts forward the corresponding countermeasures about to enhance the effectiveness of persuasion and education. Through the above research work, with a view to ideological and political education theory to provide more, more specific material, to provide new ideas and methods for its theoretical research, further enrich and develop ideological and political education method. |