Research On The Effective Application Of Media Resources In Ideological And Political Education Incolleges And Universities

The arrival of the Internet technology era has promoted the rise of self-media,and has gradually integrated itself into people's lives,learning,work,and entertainment through its own superiority,which has greatly enriched people's spiritual world.The characteristics of college students in the new era that are good at accepting new things have made them the most extensive and most involved group of contacts from the media.Chat and communication are conducted on Weibo,Wechat,QQ and other platforms;information news is obtained through news,learning,etc.Education platform;problems in all aspects of life are solved through the corresponding platforms...Since the media almost became the most important carrier for college students to live and learn.At the same time,Internet public opinion and Internet opinions have also exerted a subtle influence on the formation of students' outlook on life and values,and they have played an undeniable role in their ideological concepts.In view of this,in the current era of network and self-media development,attention is paid to the role of self-media for college students and their effective use of self-media resources,especially in terms of strengthening ideological and political education in universities.The development and effective application of media resources are faced by ideological and political education in colleges and universities.Important tasks and topics.This dissertation focuses on the effective application of media resources in ideological and political education in universities and is separated into four parts.The first part is the interpretation of the thesis,which mainly includes the topic selection,research significance,literature review at home and abroad,research technique and innovations.The second part of the relevant overview of ideological and political education resources,mainly explained the concept of ideological and political education resources,analyzed the types of ideological and political education resources,the classification of self-media resources and the characteristics of self-media resources.The third part focuses on the analysis of the problems existing in the use of media resources in ideological and political education in colleges and universities.For example,since the media resources have not been fully used,the mode of application and the effect is not good,the attention of college ideological and political educators to mainstream media has not been sufficient.College students have poor ability to identify online lyrics.On this basis,the paper points out the causes of the problems in the use of media resources in ideological and political education,and analyzes the imperfections in the construction of relevant media platforms for colleges and universities,the improvement in the media literacy of ideological and political educators,and the lack of online cognition among college students.The fourth part discusses in depth the effective application of ideological and political education in colleges and universities from the perspective of effective application of media resources,including strengthening the media literacy of ideological and political educators;improving the cognition and application of self-media by undergraduates in the context of self-media,and guiding mainstream ideology.Cyber cognition education;innovative self-media application methods for ideological and political education in colleges and universities,focusing on self-media ideological and political education based on mobile phones,building an interdisciplinary self-media platform,and promoting the digitization of school newspapers and periodicals;occupying Internet sensational positions and guiding college students To resist the wrong trend of thought,take the initiative to win the right to speak in the network of ideological and political education,and cultivate positive energy network opinion leaders.