Investigation Division Yangzhou NBL League Tournament To Watch Market

The2012-2013CBA League is in full swing. All teams spare no efforts to compete for the last chance to enter the playoffs. CBA League is the miniature of the development of Chinese basketball. As another domestic professional league-NBL League, last season prospers. Documentation, questionnaire, interview and site inspection are adopted in this paper to analyze the main factors which exert influence on the audience of Yangzhou division of NBL League. This paper aims to explore the factors that affect their willingness to watch NBL League, to understand the audience’s demands for NBL League, to let more people know NBL League and stimulate their likings to NBL League by analyzing the audience of Yangzhou division of NBL League. Through research, conclusions are as follows:1. The main audience of Yangzhou division of NBL League are males between21to40years old whose educational levels vary in a wide range. Among those, their degrees are tertiary education or above. University students constitute a large portion of audience, which means that the salary of the audience is not high, but there exists some high-income groups.2. Top three motivations for the audience to watch the Yangzhou division of NBL League are their real love to basketball, their first experience of standard NBL League and their chance to get free tickets. The unnoticed motivations are their experiencing the live atmosphere, experiencing entertainment, and others (such as watch their basketball stars and the performance of cheering squad), watching competitions with family members and friends to relax themselves and relieve pressure successively.3. The regulation of ticket price of the Yangzhou division of NBL League and the type and the selling of the ticket are not refined. The high prices, few variations in tickets, and the speculative reselling of tickets have disrupted the CBA League ticket market order.4. The publicity of NBL League includes telecast, newspaper, internet and the like. But compared with other Leagues, its means of publicity is not enough, its popularity is low, and media coverage rate is low.5. The Yangzhou division of NBL League is located in the old stadium of Yangzhou. The construction period of the stadium is long and the hardware facilities can not keep up with the requirements of modern competition. There requires improvement on lighting, ventilation, environment and there is a shortage of parking spaces.