The Effect Of Information Fra Mework And Information Credibility On The College’s Travel Decision-making

The study was to explore the effect of tourism information framework and credibility on travel decisions of college students.The research utilized an experiment with a2X2between-subject design of two factors by using the self-made tourist materials.There were200undergraduates of hunan normal-university, hunan university, central south university to join in the experiment,. the participants accept four kinds of different levels of the experimental treatmenx respectively. Through statistical analysis of data to get the followingresults:1. The results of tourism decision-making not exist significant differences on gender variable and grade variable and schools variable.2. The information framework had significantly influence on tourism decision-making, positive frame led to the greater amount of tourism consumption than negative frame.3. The information credibility had significantly influence on tourism decision-making, reliable information led to the greater amount of tourism consumption than the lower credibility.4. The interaction of information framework and the credibility is not significant in the process of tourism decision-making.Concluded:1. Sex, school and grade and other demographic variables had no significant impact on the college’s travel decisions.2. The information framework and credibility had a significant effect on college’s travel decisions, positive frame and high credibility led to more active tourism consumption decisions.3. Tourist information framework and credibility has no significant interaction.This results has a certain significance for tour operators and managers to make use of the information characteristics in the tourism publicity, the scientific achievements can also make important contributions to the rapid development of tourism in our country.