A Study Of The Influence Of Athletics Badminton Project Imbalance Phenomenon On Its Development

With the dropping of athletics badminton in Euro, while thedeveloping in Asian, the original pattern has been broken and aproject imbalance phenomenon of the world athletics badmintonappears. This phenomenon not only affects world athleticsbadminton, but also has some impact on the development ofathletics badminton in our country. This study tries to avoid thenegative factors and bad influence of project imbalances, toguarantee the leading position of our country on badminton, to tablesome proposals to the sustainable development of athleticsbadminton in the future.This study starts from the crisis and impact of athleticsbadminton imbalances phenomenon, through documents literatureand face-to-face interviews, to analyze the formation process andreasons of badminton imbalance phenomenon. The author usedlogical analysis and mathematical statistics method to classify andsum up these data and the interview results, and analyzed the crisisand impact of athletics badminton imbalances phenomenon to putforward corresponding by combining the current situation anddevelopment tendency of athletics badminton. The results showed that:(1) because of the athletics badmintonimbalances phenomenon, the space for world athletics badmintonto survive and develop is narrow; The attention and influencekeeping drops, the quality of disorganized service is poor andlacking of commercial sponsorship would affect the seats ofbadminton at the Olympic Games. Affected by project imbalance,there is an obvious change on pattern of our badminton level, southareas is stronger than north, overall level of east is higher, centralareas is concentrated and the west is a little backward. Thedevelopment of infrastructure is imbalance, the nationalprofessional development is difficult, and commercialization degreeis lower, so it is difficult to attract sponsors. These are all dangersto our leading position of badminton.(2) The reason of athleticsbadminton imbalances phenomenon is that: different regions havedifferent sports culture, the difference of competitive system indifferent countries, and the influence of the characteristics ofbadminton and ethnic. These reasons formed the poor technologyand competitive imbalances of badminton. The main reasons causeathletics badminton imbalances phenomenon of our country is that:Influenced by natural environment and human factors; Affected bythe national policy of the sports system; Lacking of development ofindustrialization and commercialization which can provideeconomic security to project development; Lacking of operation byexcellent professional league and the development of club degree isdifferent; For the more, the difference of badminton coachesteaching and training level, thus caused athletics badmintonimbalances phenomenon of our country.(3) In order to keep the leader place of our badminton, we take the follow strategies:Promoting the development of professionalization andcommercialization, to provide sponsor and operating funds for thedevelopment of badminton popularization; Completing the quality ofbadminton professional league; Creating excellent professionalleague to attract excellent athletes at home or aboard to joinChina’s professional league; Creating brand competition;Supporting the development of backward area, improving traininglevel by appointing excellent coaches; Enhancing the publicity onthe media to increase influence and attention; cultivating fitnessconsciousness of the public.