The Study Of Event Image Andaudiences’ Satisfaction Survey In2013Nanjing Asian Youth Games

Sports audience is sports participants of the competition, the also is consumers ofsports products. The satisfaction of spectator is an important indicator to measure thesuccess of a event. Today, all kinds of events are clearly aware of the organization of theevent will be a good image for the active role played by the development of the event,how a particular event into a classic, sustainable development, to attract audience brandevents, is a major challenge facing the organizers of sporting events. In this paper, it isagainst this background, Nanjing Asian Youth games, for example, to the stadiumaudience research object, the image of a comprehensive assessment of the event inNanjing Asian Youth games, in order to provide a reference for the2014Youth OlympicGames will be held in Nanjing. In this paper, the use of literature, questionnaire,interview, observation and other methods, for2013Nanjing Youth Olympic spectatorswere investigated and studied. The main results as follows:（1） The event image evaluation index system includes five two indicators（event landscape; evevt organization; event service; event information; events affect）,and22three indicators.5secondary indicators of different importance in the eventimage evaluation system. Among them, the right event service weight coefficienthighest （0.215）, the event organization （0.212）, followed by addition, the race willaffect（0.198）, the event landscape（0.189）, event information（0.186）are importantindicators of evaluation event image.（2）Nanjing Asian Youth Games, the stadiumaudience characteristics:16to50years old, student groups or people with highincome-based, while Nanjing local audience than foreign audience, the audience isrelatively narrow range. Hand in Hand, or watch the games with his family is the mainform of spectators to the stadium to watch the games. Experience the stadiumatmosphere, like sports audience is the main motivation to the stadium to watch thegames. And compared with the past, to get tickets for the audience no longer stick to the unit in the form of free tickets, ticket Spectators self motivation improved significantly.（3） Nanjing Asian Youth Games through the construction of the venues,facilities and surrounding environment, the basic construction of a safe, green,comfortable spectator environment. Most stadium audience Nanjing Green Asian Youthevent landscape construction will give a higher rating, but still7.2percent of theaudience for the event landscape stadium dissatisfied attitude.（4） Nanjing Asian Youth will most stadium spectators on the services providedby the event satisfied. Of these,98.3%and96.6%, respectively arena stadium audiencestaff level, the attitude were satisfied or very satisfied. However, as part of the stadiumand the surrounding environment is still in the renovation stage, the concept of racespectators to the stadium for the convenience of parking around the stadium （8.8%）and around the convenience of public transportation （7.3%） appeared satisfied withthe phenomenon.（5） Nanjing Asian Youth Games has realized be publication, low-fare policy,combined with the sales network platform, expanding and attracting a large number ofpotential people to the stadium spectators. Obtain information on the event viewerconvenience, accuracy have given a higher rating, choose very satisfied satisfied withthe proportion of the audience up to95.1%. Specified on the ticket prices, stadiumaudience generally expressed more reasonable, but in the development and souvenirprices above, select the general dissatisfaction with up to20%.（6） Nanjing Asian Youth Games, which game scale, the number of entries, arefully beyond the the first game, event organizers adhere to the youth as the main officewill adhere to cultural and educational activities throughout, and take advantage of newmedia, so that the return Sports origin, thrift innovation run game, which is the AsianYouth event will be different from the traditional distinctive mark, showing a goodorganizer and operator of event operational capacity, the entire event organization andsmooth, orderly and run game has improved continuously, surrendered satisfactoryanswer.