Case Study On The Successful Promotion Of IBM Redbooks (E-Books Version)

IBM, the full name of International Business Machine, the Chinese translation of theIBM company. Corporation in Armonk, New York City, founded in1911in the UnitedStates is the world’s largest information technology and business solutions company.English formerly known as IBM Redbooks, also translated as "IBM Red Book", IBMRedbook IBM Red Book ", the international scientific and technical support organization byIBM (IBM International Technical Support Organization, hereinafter referred to as ITSO)registered organization written and published published material, place of registration of theUnited States of America, New York.In this paper IBM Redbook (eBook) to explore the reasons for its best-selling cases,through the study of all aspects of its production and marketing chain ". The article alsoattempts to these reasons theoretical, abstract and universal, so that more guidance andinspiration.The starting section of this article describes the IBM Redbook (eBook) origin, evolution,recent development and operation mode. In this chapter, the author of the recently published500IBM Red Book (eBook) a brief content analysis, draw the layout of its content, the platearrangement readers, publishing cycle, and other basic information, and layer each of thelogical order of the layer depth statements.In subsequent sections, each successful promotion of the causes of the IBM Red Book(eBook) introduces content covers readership survey, published environmental analysis,website promotion, e-mail marketing, microblogging promotion. In the level of readershipand publishing environment, the elaboration of this article strive to be comprehensive,accurate, and height. Way in promoting analytical, articles focus on the practical andoperational. This paper analyzes the IBM Redbook (eBook) each step in the promotionprocess, and demonstrate its merits and demerits.In addition, this paper also discusses the implications of the IBM Redbook (electronicversion) for the current publishing industry. Grasp network communication trends, grasp the overall layout of the network communication and timely application of the Web era marketingtool multi-point proposal for the current digital publishing industry practitioners.