"As Said Neologism":the Analysis Of Television Said News Program

After10years of development, China’s Said news program has made great progress from the initial colloquial broadcast, to the news idea, transformation and innovation of program form."Said News" has opened up a new world in the fierce competition field of journalism with their own advantages. It occupies an important position in the provincial television news program, but also brings considerable economic benefits to the media operators to. However, due to social mass consumption culture, imbalance of media function and economic benefit, Said news programs also appeared a series of problems. This paper attempts to analyze the TV Said news program into predicament, and find out the methods and ways to solve the problem, as provide a new idea to play the positive function of the media for TV Said news program in content and form.This article is divided into four parts, the first part of this paper introduces the significance of the research about this thesis, the domestic research status, as well as the innovative points and research methods.The second part is about the morphological characteristics and innovations of TV Said news program. The language of Said news program is derived from life, but higher than life. The news contents human kindness, knowledge and interest. It has a lively style and more means of performance. In addition, the anchor’s personalized expression adds infinite charm for "Said News". Unique charm of Says news program attracts both the audience and also has pioneered the new concept of news broadcast program in our country. It has got rid of the coldness and drab of media machine, and also created the innovation of the audience’s news service philosophy and style.The third part will analysis the plight of said news program and find out the cause. It was warm, close, fresh, lively character that TV Said news program was loved and welcomed by the audience from began. But this program will become increasingly shown to follow the trend of vulgar tendency and slippery blundering gas in the media to broadcast such programs and to win the audience’s eyeball. So it resulted over random in news language, hot air and improper comments, lack of personality and originality, rough packaging, weak identification and so on. It was in the development dilemma after the start. Most Said news programs enlarged the audience’s entertainment demand in the mass culture environment and under the influence of the entertainment trend, to choose the imbalance in economic value and social function, which is the main reason of such programs in trouble.In the fourth part, it will put forward the corresponding strategies in view of the above situation as well as to the development of thinking. The majority of our Said news program is facing predicament, but not many have the consciousness of breakthrough. Many problems that were in Said news program have not been resolved, only a small part of that news program has the benign development through constant revision. So the ideas and methods are about the language, emotion, the contents and layout. Said news program must be working on "saying" and to skillfully use combination and continuous report on reporting tactics, so that form a stereo type and associated report strategy. Said news program must be innovating and cooperate with other media from the mode of transmission to the communication pattern. And make full use of resources advantages and platform that belongs to newspapers, magazines, broadcast, micro-blog and other media. It thinks that the bottleneck of TV Said news program encountered is only temporary. There is still much room for development."As said Neologism" should be full of vitality program form that is loved by audience.