Research Of Female College Students’ Temperament And The Semantics Of Mobile Phone Color

With the advent of the era of experience economy, the brand personalization is in thespotlight. As an essential communication tool of modern people, in addition of the basiccommunication functions, mobile phone’s other additional content has been gradually risingto the personalized demand level. As an important way of product “micro innovation”, whilerefecting the brand personalization, mobile phone color design has met the requirements ofcustomers personalized preferences in maximum limit. As an important form of userexperience in color design, color semantic is also in a more and more important position; itembodies the artistic performance to achieve self spiritual pursuit of the ultimate goal.This topic will innovatively introduce female college students’ temperament theory intothe field of mobile color semantic, which embodies the concept of interdisciplinary. With theintroduction of brand personality theory, it will make this study not only confined to the colordesign of product, but also to enhance mobile brand personality value which is the ultimategoal. In this topic, mobile phone brand is the theoretical basis; color semantics is the materialcarrier; female college students’ temperament is a specific context. After a detailed comb,with the instance of DOOV mobile phone, this topic preliminarily sets up mobile phone brandpersonality color semantic system. The core of this topic focuses on female college students’temperament and brand personality phone color semantic, putting forward the mappingrelations hypothesis. Through the original formulation of the final design scheme forempirical experiments, the conclusions is as follows:Firstly, there exists a consistency mapping relationship between female college students’temperament and brand personality phone color semantic. Secondly, using the factor analysismethod, this topic sets up mobile phone brand personality color semantic scale figure andexpect matrix diagram; Finally, from the perspective of “micro-innovation”, this topic digs upnew application value, completing mobile phone color design.