Countermeasures Of Accelerating The Pace Of Chinese Books Copyright Export

With the continuous improvement of China’s political and economic status of today，Europe and United States and other developed countries occupy the cultural export of theinitiative. However, China is still in the stage of cultural export supporting role ofcultural export, China’s cultural influence is very limited compared to the developedWestern countries. Compared with the rapid economic development, the pace ofdevelopment of China’s cultural soft power do not match with the pace of developmentof economics’ hard power. Eighteenth People‘s Congress has successfully held, Chineseleaders have replaced. Let Chinese culture go out, enhance the soft power of Chineseculture. Building cultural dream which belongs to the Chinese people has reached aconsensus in the whole country.The book as a cultural exchange carrier channels and civilization heritage, makingthe world better understand China through the book exports, creating more economicvalue through the book copyright, thus further promoting the sound development ofChina’s copyright trade. Under the conditions of economic globalization, accelerate thepace of the book copyright export, export Chinese cultural works, enhance China’scultural influence in the world, and enhance China’s cultural soft power.The publishing industry is the core of the cultural industries. Books are the showwindows of elite culture. The book copyright export is one of the important means tospeed up our culture to go out. Not only speed up the pace of the book copyright exportcan accelerate the development of China’s publishing industry, promoting the revival ofChina’s cultural industry, but also can promote Chinese cultural to go out. Let China’soutstanding traditional culture and values of the output overseas, show the unique charmof Chinese contemporary as well as a new look, and gain the recognition of the world ofcontemporary Chinese cultural values.The paper start from the export of the status quo of the past eight years of bookcopyright, analyses the existing problems in the book copyright export. To solve theproblem, from the government’s macroeconomic policy support to the development andconstruction of publishing house, from the book fair stage to Mo Yan won the Nobel Prize for literature of four aspects of creative thinking strategies, research on copyrightexport development strategy, speed up the pace of China’s books copyright export. Then,use case analysis, from the selected topic，marketing strategy and cooperation，analysisWolf Totem and Harry Potter successfully exported overseas experience, provide someexperience for China’s books copyright export. Finally, our vision for the future of bookcopyright export outlook indicates the trend of book copyright export from three aspects.