Network Media Situation Under The Theory Of Communication Studies

Joshua Meyrowitz, one famous scholar of Media Ecology, whose "situation theory of media" adopts the valuable aspects of McLuhan’s medium theory and Goffman’s drama theory, analyses the profound impact that electric medium has brought to social behavior with " media-situation-behavior" research idea. This theory provides references for researching internet communication behavior, meanwhile some new changes of internet communication and its social influence can be interpreted with "situation theory of media"."Situation theory of media" produced in1980’s when internet technology was just emerging, thereby broadcast and television were main research fields in Meyrowitz’s book-《No Sense of Place:The Impact of Electronic Media on Social Behavior》. Lots of new questions come up as the development of internet technology, it can’t make sense if researchers just copy theory model. In a conclusion, we should apply "Situation theory of media" to real life practice, explore new way for problem solving and new direction of study in the same time.This paper makes the "Situation theory of media" as support to study the questions relate to internet communication. The first chapter analyzes internet communication’s changes and the reasons compared with traditional way of communication. The second chapter studies the social impact of internet communication. Meanwhile internet communication brings theory’s change and new study ideas to me, these will be covered in the third chapter of this paper.