| News radio has been a remarkable branch of specialized radio, and provincialnews radios are a great part of it. Due to historical and realistic reasons, provincialnews radios in China are lower in rate and in satisfaction of audience by comparingwith traffic and music radios. News radios are out of voice, or been overlooked insignificant events, ending with lose of speech right and mainstream media status.Thus, in-depth reform and innovation, and further promote the reform of professional,is the only way for provincial news radio pursuing development. News radio ofJiangsu Province (FM93.7) is a model of news radio which searching innovation.News radio of Jiangsu Province (FM93.7), the first provincial format news radioin China, is more specialized than professional radio. FM93.7is the integration ofradio and TV programs, which was launched on January6,2007by restructuringinstitutions and cooperating with media of different forms. It is an excellent newsradio both in quantity and in quality of news and opinions. The rate of its program andthe market value of its brand are very high, which makes it the new powerful growthpoint of Jiangsu radio.Being the leading radio of broadcast media in China, news radio undertake animportant business in guiding the public opinion, the boom of provincial news radio isthe key for broadcast media regain its status in mainstream media. |
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