Thoughts About The Culture Responsibility Of Provincial Satellite TV Station Under The "the Cutback On Entertainment" Ban

As one of the mass media, TV plays an important role in our daily life. Under theinfluence of the global excessive entertainment，Chinese television has entered thephase of excessive entertainment. In order to solve excessive entertainmentphenomenon of Chinese television, On October23,2011, SARFT issued “furtherstrengthening satellite channels management advice”, commonly known as “thecutback on entertainment” ban. On the face,“the cutback on entertainment” ban justtry to limit the proportion of entertainment program, balance the proportion of TVprogram in our country. While fundamentally speaking, the issuing of “the cutback onentertainment” ban is a deep torture and alert to the culture responsibility ofprovincial satellite TV station. The purpose of “the cutback on entertainment” ban isnot only limiting “entertainment programs”, but also reshaping the socialist core valuesystem and the mainstream values of our country. So it is a certain practicalsignificance that we pay attention to “the cutback on entertainment” ban and theculture responsibility of provincial satellite TV station undoubtedly.Under the impact of economical interests, competition pressure, loss ofprofessional integrity and need of entertainment from the audiences, the variety showsbecame excessive entertainment，the news programs became entertainment and theTV serial became vulgar, which makes the TV lost the cultural diversity and culturaltension, eroding the health of young people, and also threaten core values of socialism.“The cutback on entertainment” ban remind provincial satellite TV station of takingculture responsibility. Although quite a few people still hold a skeptical attitudetowards "the cutback on entertainment" ban, the reconstruction of program andcultural responsibility in provincial satellite has already became a fact. Theentertainment program has added new public service elements, the news programsnow can be seen in the prime time, which makes the audiences pay more attention tothe news. The addition of humanity program, moral program, education program anddaily life program provides new elements for the TV program and makes the TVprograms acquire a completely new outlook. However, there is no denying that "thecutback on entertainment" ban can not solve all the problems, we have found thatsome provincial satellite just didn’t changed much and carried out the policy just bypostpone the entertainment program.The culture responsibility of TV is a serious and complicated issue, which involves different interest subjects. The “the cutback on entertainment” ban is farfrom enough, efforts from many other groups are needed. Firstly, the TV stationshould introspect its own cultural responsibility and balance the relationship betweenmainstream culture, elite culture and popular culture. It should discover new programform that are both able to attract the audience and able to carry forward mainstreamvalues. Secondly, the government should promote the legislation of broadcasting andtelevision, so that the legal basis can be provided for broadcasting and televisionactivities. Thirdly, the Television Industry Association should set new assessmentcriteria and bring the various indicators into the criteria. In addition, the audiencesshould try to be more rational when facing the entertainment program and be able tosupervise the content of the program with the remote.“The cutback on entertainment” ban is a rather a shaft of rational sunshine than apolicy. And we can not limit ourselves to the “the cutback on entertainment” ban itself,instead we should pay more attention to the self-examination of provincial satelliteTV that “the cutback on entertainment” ban brings us. No matter how the televisiondevelops in future, the television industry with Chinese characteristics should alwayskeep the culture responsibility of television in mind.