Research About The Innovation Of Entertainment Programme Of The Provincial SAT-TV On The Background Of "the Limit Entertainment Order"

After20years of development,China’s television entertainment programs hasbecome a main force to improve TV ratings. A growing number of entertainmentprograms shows the trend of the "excessive entertainment" With the vigorousdevelopment of the entertainment programs.Since the SARFT statement of October2011issued "The limit entertainment order", the provincial satellite TVs haveadjusted the innovation strategy of entertainment programme,Then a new TVprograms structure formed in China.This article found three serious problems in the entertainment programmes ofChina through studies the developing course of Chinese TV entertainment programsdeveloped more than twenty years: The lack of cultural connotation、The degradationof media ethics and The phenomenon of competition, and deeply dissects the root ofthe problems from two aspects: The unhealthy psychological needs of audiences andthe strong desire for economic profits of mass media. Meanwhile through studies theentertainment programme innovation of provincial satellite TVs from three aspects:subject matter, target audience, broadcast time, I found that satellite TVs’entertainment programme become diverse, different and elegant. Robustcommunication channels, brand advocacy has been created. Cultural connotation hasbeen upgraded.Through the investigation of the status quo, I found there three questions in theinnovation of entertainment programme:the lack of media literacy、incomplete Legalmechanism and deficient mechanism of “the separation of producing andbroadcasting”. Media editors should build five skills: association, observing,questioning, contact, testing; The government should evolve laws and regulationsrelevant to create a good external environment for the development of Entertainmentprogramme. Medias should reform the personnel system to promote the developmentof “the separation of producing and broadcasting”. Final, for improve provincialsatellite TVs competitiveness and sustainable development capacity, satellite TVsshould start by creation and management to find more way of innovation ofentertainment programme.As the most influential media in the present era, TV has irreplaceable animportant role in entertainment culture. I research the innovation Of entertainmentprogramme on the background of "The limit entertainment Order" so as to exert a positive impact on satellite TVs and make the innovation of Entertainment programmerisen to an upper,newer stage.