TV News Programming Strategy

Television news programs to win audiences, on the one hand relying on the inherent quality of the program, the news content; the other hand,rely on the external form of the program, the TV news program scheduling, packaging, host broadcaster style. The external form of the program is particularly important in the case of news content homogenization of serious, programming is a very important link in the external form of television news programs, well structured line-up of the news programs, as long as possible attract audience is the key to the success of television news programs.In this paper, based on the typical television news programs as a sample analysis of television news programs between the different levels of scheduling strategies between the channels and channel television news program scheduling strategy, within the channels of each TV news columns and column layout strategies, different types of television news section internal scheduling strategy, consolidated and submitted in TV news choreography principles and skills strategy. For the problems and challenges faced by today’s television news programming, innovative proposals, expect to rough production level, Organized media experience for reference, in order to better achieve the television news programs the spread is expected to maximize the effect of TV news spread.The thesis is divided into five chapters.The first chapter is the introduction part of the article, on the basis of the background of the purpose and significance of the article, combing research progress at home and abroad, and an overview of the main content of the article and ideas, pointed out the difficulty of the article and may innovation.The second chapter is an overview of television news programming, mainly to define the concept of television news programming, summarizes the principles should be noted that in the function and arrangement of the television news programming.The third chapter is the television news programming strategy of the situation analysis, the main news is to choose a representative sample of cases as pointed out when television news programming to consider three levels, namely between channels, the channel inside the television news section room, TV news programs directly inside choreography level. Focus Anatomy "Sparrow", explores the channel between the TV news programming strategy, within the TV news channels between the columns layout strategy.The fourth chapter analyzes the message class television news program scheduling strategies discussed news TV news choreography class principles and specific skills.Chapter V analyzes the current television news programming pressures and challenges presented to television news scheduling strategy and feasibility of innovative practical advice.