| At present, group purchase website fiercer competition, in order to make the site a goodvisual image, big websites join advertisement war, the web page visual design plays a keyrole.In the early period of the group purchase websites, perhaps because of the cost controland human factors, site layout is not professional or artistic. But looking at the current statusof domestic group purchase websites, in visual design did not play in the brand competition.As one of the effective means to improve the competition in the group purchase websites, thevisual is urgently needed.This article is the analysis of present situation to the group purchase website page design,such as three aspects of user interface design, interactive mode, text. And from the angles ofpsychology design, art design and marketing, puts forward the website visual design research,in order to solve the defects existing in domestic group purchase website page design. Thegroup purchase website page design should establish a unique brand image, adhere to theprinciple of visual brand design, give full consideration to the characteristics of the newmedia in the current fashion network.On the theoretical reference of visual perception, aesthetic and visual communicationdesign principles, from the visual aspect of analysis process, browse web page and acceptpublic group purchase website visual information. On the platform of the theory of knowledgeas analyzes and summarizes their manufacturing method of group purchase website pagesfrom the design and aesthetic point of view, in order to improve the understanding of thegroup purchase website construction rationality. The final research goal is to provide a newperspective and theoretical basis for the domestic group purchase website page design. |
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