| The "Resource-conserving&environment-friendly Society" is a major issue through the whole nation and the acting point in Hunan province in recent years. It is media’s responsibility and mission to fully report the "Resource-conserving&environment-friendly Society". Under the background of constructing the "Resource-conserving&environment-friendly Society" at present, mass media’s comprehensive, objective and deep reporting will be helpful to arouse the whole society’s attention to construct the "Resource-conserving&environment-friendly Society". Meanwhile, it is also advantageous to guide the "Resource-conserving&environment-friendly Society" constructing on the right track.This dissertation consists of six parts:the first part is an introduction of the background, significance, research status at home and abroad, the research train of thought and research methods about this study. The second part is the sample statistics and analysis. Based on the analysis, the author would try to summarize the general conclusions. The third part is mainly about the advantages of Hunan Daily in reporting about the "Resource-conserving&environment-friendly Society". The strength includes plenty of news resources, enough of staff resources, authority of the party newspaper. The fourth part is the study about the operation characteristics in Hunan Daily in the reporting of the "Resource-conserving&environment-friendly Society’ There are six operation characteristics in this dissertation. That is, the centralized reporting period, the preferred layout arrangement, the wide range of topics, the positive reporting tone, and the comprehensive planning. The fifth part is the analysis about the strength of reporters and editors in Hunan Daily in reporting about the "Resource-conserving&environment-friendly Society". Specifically, the key department acts as the leading strength, the economic department acts as the main line, and the other department cooperate with each. The last part mainly elaborate the shortage of the "Resource-conserving&environment-friendly Society" reports in Hunan Daily at present. At the same time, the author try to explore some countermeasures in order to improve the effect of the "Resource-conserving&environment-friendly Society" reports. |
