The Research Of Traditional Newspaper Management Policy In Media Times

2013,for Chinese traditional paper intermediary industry, was a very troubled year. The first difficulty was the subscriber to erosion. Quickly, advertising revenue charts declined even more which let us shudder with fear. All of these, not only caused huge pressure to the traditional paper media circles, and it was no exaggeration to say, but also to the staffs. Domestic major newspaper media--here I refers to the provincial media as a representative of the media industry, don’t find appropriate measures to solve these problems. The national press got into trouble with survival. Some people even extreme predicted that traditional newspapers would perished in media times. Is it true? Why newspaper which had been born400years, can’t resist new media which to be brought up only30years? Traditional paper intermediary unexpectedly became a real dinosaur? This article will use the theory of public management theory, combined with the development and reform ofdomestic and foreign media experience, and the changes of A press after thereform, analysis of newspaper dilemma puzzle, then construct out feasible planningwhich be good for Chinese press.