Financial Risk Evaluation Research On Real Estate Listed Companies Of Beijing-tianjin-hebei Region

The real estate industry is considered to be the backbone industry of the national economy,it has close and strong relationship with many industries, it has a strong industry relevance. Thereal estate industry is a high-risk industry for large amount of investment and long investmentcycle, influenced by the political factors, economic factors, social factors, and the factors as theirown management. Financial situation is important to the development of real estate enterprise,but the real estate enterprise financial risk management is a very complicated process, it isnecessary to research on financial risk systematically and deeply. Beijing-tianjin-hebei region isdevided to be the third economic development area after Yangtze river delta and the pearl riverdelta region by our nation,but The economic development of beijing-tianjin-hebei region is notbalanced. Therefore, this paper compared the three real estate development enterprise financialrisk assessment, and find out the gap, and then formulates target-oriented financial risk copingstrategies. The research is significance to the whole coordinated development on the region realestate industry of beijing-tianjin-hebei.The research is based on the real estate listed companies of beijing-tianjin-hebei region.Atfirst, the financial risk of the enterprise current situation of beijing-tianjin-hebei region real estateis analyzed; Then, according to the beijing-tianjin-hebei region real estate enterprise financialsituation and characteristics, the financial risk evaluation index system is set up, this indexsystem is fully considered the combination of the qualitative indexes and quantitative indexes,theweights of the index is determined by using expert scoring method and analytic hierarchyprocess (ahp); The paper selected20beijing-tianjin-hebei region real estate listed companies2007-2011years of financial data for financial risk assessment, qualitative index of the data isgained by the expert scoring method, evaluation standard is determined according to the"enterprise performance evaluation standard" and all real estate listed company data determiningthe evaluation standard; use of efficacy coefficient method to evaluate the financial risk of theenterprise, according to the enterprise efficacy coefficient comprehensive score, divided financial risk level, comparative analysis of the beijing-tianjin-hebei region real estate listed company’sfinancial risk status;at last,according to the results of the analysis, some financial risk copingstrategies were put forward to adapt to the beijing-tianjin-hebei region real estate healthydevelopment.