A Study In The Debeloment Strategies For The Large And Medium-sized Company Credit Buduness Of CCB Hengshui Branch

Hengshui is economically underdeveloped area and the total economic output is small. The resources of quality of customer is lack. In the past two years with the small and medium-sized joint-stock commercial banks setting up bank outlets in hengshui. The competition between banking facility is more higher. China Construction Bank Hengshui Branch is faced many troubles such as weaking customer base, unreasonable credit structure, low efficiency of business application and approval, Incentive mechanism being not in place, talent pool delay and so on. On the other hand, the phenomenon of financial disintermediation begains to bring assault to large and medium-sized company of China Construction Bank Hengshui Branch credit business. The traditional customers such as hebei hengshui laobaiganliquor Co., Ltd and Jiheng Group Co., Ltd start to go in quest of equity trading in capital market. All the signs indicate that the above-mentioned problems brings serious constraints to large and medium-sized company of China Construction Bank Hengshui Branch credit business.This paper begains to the idea of large and medium-sized company credit. It applys the method which combined the theoretical research and empirical study. It aslo applys the method contained quantitative and qualitative analysis. The method that analysis of data is aslo used. The paper anatomizes the difficulties and challenges which is the large and medium-sized company of China Construction Bank Hengshui Branch credit business faced with its development environment and The actual operation. It brings solutions, development countermeasures and measure of safeguard which make sense to coping with external development environment, solving their own problems and dealing with the difficulties and challenges in the development process for China Construction BankHengshui Branch credit business.