Study On Tourism Impact Of The Southwest National Area From Tourists Perspective

Tourism impact study is a very important field of domestic and international tourismresearch. The high-speed development of tourism bring considerable economic，and also hada negative impact on tourist destruction at the same time，such as ecological environmentdestruction、culture development unbalanced and ethnic culture faded. Southwest ethnicminority areas with backward economy and complex topography，is a large area havingadvantages of tourism resources，tourism has become one of the pillar industries in thesouthwest national areas. Tourism has produced a profound influence to the overallenvironment and peoples’ life in southwest China. Visitors to the destionations is the main keygroup to tourism development，their perception and attitude on tourism impact determinestheir corresponding behavior which influencing the development of local tourism further.Tourism impact research of southwest minority region under tourists perception in not onlybeneficial to enrich and deepen the theory and menthod of tourism influence，and alsoconducive the tourism sustainable development and the “Five one” well-off societyconstruction of southwest minority areas.Based on the site visits、questionnaires and in-depth interviews of tourism impact underthe tourists perception in Guangxi and Guizhou minority areas，analyzing the related conceptand mechanism of tourism impact，according to the research route---date preparation---theoryresearch and on-the-spot investigation-theoretical derivation and quantitative study-empiricalanalysis and conclusion discussion，this paper discusses the influence path between touristsperception、satisfaction and behavior of tourism impact，using analysis of variance、correlationanalysis、factor analysis method and structural equation model combination. The results showthat the positive impact of tourists perception on minority areas environment、culture andeconomic has positively influence to visitors satisfaction and behavior；but tourists negativeinfluence hypothesis have not been support. It reflects Southwest Ethnic Minorities touristsweak consciousness of the negative impact of their own behavior to Tourism，as well asdomestic tourists behavior and quality need to improve. Finally，this paper puts forward someconstructive opinions and suggestions in view of the problems found，and to provide referencefor the tourists’ perception of the tourism impact model research with southwest nationalcharacteristics.