Concerning The Thinking Of Insurance Industry Trustworthiness Imperfection Problem

About ten several in the last years, our country insurance profession thedevelopment is quick, the insurance customer continuously increases, insurance scalecontinuously extend, the insurance business enterprise is quickly strong. But variousproblem also highlights day by day, for example: How steady push forward atransformation of development, how promote the marketing personnel’s troopsconstruction, how guard against to strengthen risk control etc., among them, moreserious problem is an insurance profession whole the trustworthiness imperfection forfacing problem, this is also the insurance industry Ji to need the important problem ofsolution currently.The management object of insurance profession is a risk, the insurance industryexists because of the existence of the risk. Because of the special of the insuranceprofession is bier all means high than other professions to the request oftrustworthiness. The trustworthiness construction is particularly importance to thehealthy stability development of Chinese insurance industry. The trustworthiness ishealthily an insurance profession to develop of the important premise is thefoundation that the insurance industry relies for existence, is the inevitable request ofthe insurance industry oneself development. If the insurance industry thinks thathealthily and continuously developing is strong, have to use trustworthiness asdevelopment to lay foundation stone a stone. Is nearer year of, the trustworthinessproblem embodying in the insurance also starts being valued by the insurance industryinsider, each insurance business enterprise, the insurance takes charge of organizationto use trustworthiness as foundation in succession and organizes to develop a workand strengthens morals system construction and urge trustworthiness system theconstruction also gradually develop in the insurance profession, and gradually perfect.Have already started emphasizing on the national insurance working conference in asearly as2003:"Is more a development quickly, more want to pay attention to a trustworthiness, make good service, set up good profession image". Since2005,China’s protecting Jian will start set continuously concerning restructure an insuranceindustry internal control, strengthen a business enterprise to take charge of andconcerning strengthen internal and whole trustworthiness construction of insuranceindustry and morals system construction of a series of document with related stipulate,for our country the trustworthiness system construction of the insurance industry turnon a clear light and healthily developed to indicate a direction for insurance industry.Because the insurance takes charge of strengthen and releasing of each rules, theinsurance industry consequently obtained some result and sold a troops continuouslystrong, protect a door to continuously increase, the insurance scale doesn’t stop toexpand, but because of our country the current trustworthiness system constuct to stillpretty much lack, not enough perfect, especially because corpus in the marketincreases a little bit quickly, the social reputation system is disfunctional, theprofession standard haven’t completely formed, the law laws costuct opposite Zhibehind, the inner-controlled system carry out a not enough and good enough etc.factor and provided space and path for the trustworthiness imperfection behavior ofsome insurance business enterprises. The creation of these trustworthinessimperfection behavior made in great quantities negative news in the society,broadcasting, television, newspaper of extreme report, receive for insuranceprofession last gray of veil, produced tremendous negative effect, seriously obstructan insurance business enterprise of keep on, rapid, healthy development of at the sametime, also influenced our country morals system construction of whole progress.Currently, the insurance trustworthiness imperfection has become the rigorousproblem that Chinese insurance industry has to face. This thesis draws up to carry ona study to the insurance industry trustworthiness imperfection problem from the angleof morals and offers meager dint to the trustworthiness construction of the our countryinsurance industry with it.