The Influencing Factors Of China Computer Marketing Market

In recent years not only to the general public attention on our computer marketing, computerrelated scholars from different angles also study the problems existing in the marketing and theimpact factor, however, rarely to explore from the perspective of system, as a result, this paperdraw lessons from past research results, based on the idea of ecology, the theory and method offlexible use of the natural ecosystem in the related principles, explore and analyze the impact ofcomputer marketing market economy the healthy development of a variety of factors. At thesame time, put forward effective strategies to improve computer marketing ecological system inour country, promoting its healthy development. The move is conducive to the normal operationof the computer marketing in our country, safeguard the legitimate rights and interests ofmerchants and consumers. This paper studies the main content is as follows:First, through the analysis of the marketing ecosystem research background and found manydiscipline theory knowledge need to support computer marketing ecosystem system of research,on the other hand, the theory and reality value behind is also accompanied by a complex researchprocess; Then, longitudinal introduction and analysis of the birth of the computer marketing anddevelopment.Second, bionic concept with reference to natural ecological system, and defines computermarketing constitute grounds of its participation main body and ecological environment. Later,this article analyzes the marketing ecosystem exists in computer producers, consumers anddisintegrators and regulators, and points out that the composition of the food chain. Andcomputer marketing, comparing the ecological system and natural ecological system summarizedits characteristics and function, found that the complexity of system in some ways than thenatural ecological system.Again, analysis our country computer marketing20years of development, according to thenature of the impact factors of ecosystem is divided into the external environment factors (suchas economic environment, credit environment, institutional environment, social environment,cultural environment and other environmental factors) and the internal main impact factors, at thesame time for each part in detail.Finally, the author found that computer marketing research influence factor is the attainmentof a balanced development of the maintenance computer marketing the necessary condition ofthe ecosystem balance and influence factors of natural environment, economic environment,social environment and so on is to build stable, healthy and sustainable development of themarket prerequisite.