Research On JILIN Unicom’s Marketing Strategies For Its3D Product

In this report, market segmentations and target customer groups for ChinaUnicom’s WCDMA third generation (3G) mobile communication networks areidentified by analyzing its internal and external marketing environments. At the sametime, by studying China Unicom’s promotional strategies and marketing strategiesfor its3G products, features of WCDMA mobile communication networks’capabilities are better understood. This makes sales representatives introduce3Gservices to their customers and telecom operators promote their new products moreefficiently.This report carries out theoretic study and analysis on Jilin China Unicom’scurrent market development status, marketing environment and challenges in thetelecommunications market, as well as, systematic study of Jilin China Unicom’sdevelopment strategies and its corporate marketing strategies in the3G era.Therefore, provides constructive advices for Jilin China Unicom on meeting futuremarket competition， gaining sustainable competitive advantages, improvingpracticability and effectiveness of marketing strategies, and giving enlighteninginfluence on the development of China’s telecommunication industry.As to channel development strategy, it is creatively divided into social channelpromotion strategy, call center promotion strategy and business branch promotionstrategy, which gives full support for the promotion of3G products from salessystems’ point of view. Different customer groups are applied different promotionstrategies, which maximizes the optimization of channel structure, perfects channelsystem, and improves overall performance of channels.