| The equipment manufacturing industry is the foundation of a regional and nationaleconomic development, which is also an important basis to enhance competitiveness ofthe region and country. In our country, the equipment manufacturing industry not only forthe comprehensive construction well-off society and promoting economic development toprovide technical equipment task, and its own development is an important content in theprocess of industrialization, industrialization is the important basis of the target. Sovigorously promote the development of the equipment manufacturing industry andpromote our country’s industrialization goal is to realize the internal requirements.At the same time, along with the science and technology and the rapid developmentof economic globalization, from the competition between the enterprises more and morefierce. More and more enterprises realize single depends on own strength has been unableto adapt to the complex and changeable market environment, the competition betweenenterprises is no longer "or" struggle, become the mainstream is cooperative competition.As the main mode of cooperation and competition is a kind of mode, strategic alliance,has become many multinational companies the main strategy, through the worldwidelooking for beneficial to its own development enterprise and the formation of alliances,risks, resources, share the interests of the cooperation mechanism, and through effectivecooperation between each other, work together to create a competitive advantage. So theequipment manufacturing industry in order to adapt to the development of economicglobalization, also need a strategic alliance to improve their competitiveness.Management disciplines and modern economics is one of the hot topics in the studyof game theory, the content of the study is mainly benefit main body interaction, andstrategic alliance for interests in origin, research object on both have in common. Usinggame theory as a tool of strategic alliance research equipment manufacturing industry,through the game theory of strategy adjustment and benefits change analysis, theequipment manufacturing industry strategic alliance interest distribution and risk bearing, it can not only deepen our understanding of the equipment manufacturing industry ofstrategic alliance theory knowledge, And for the form or running of the equipmentmanufacturing industry strategic alliance also to have certain guiding significance.Based on the quantitative analysis and qualitative analysis, the combination ofmodel analysis and theoretical analysis of the combination of research methods. Firstanalysis of the equipment manufacturing industry strategic alliance operation principleand operation mechanism rules, this paper, based on cooperative game equipmentmanufacturing strategic alliance model, based on this model, through the Nashequilibrium effort level of determination and Nash equilibrium conditions to determinethe optimal distribution coefficient of constructing the equipment manufacturing industrystrategic alliance income distribution model. Then it analyzes the equipmentmanufacturing industry in the strategic alliance, external and enterprise own risk factor,the principal-agent model respectively under symmetric information under the contractand linear contract equipment manufacturing industry strategic alliance risk sharingproblem. In front of based on the results of the study are given based on the dynamicgame of the equipment manufacturing industry strategic alliance management incentiveand constraint mechanism design, makes every effort for the equipment manufacturingindustry in our country the development of strategic alliance provides a new train ofthought. |