| In2012, mobile Internet, social networking and cloud computing in the world set off anew round of investment boom, based on the SaaS model of software enterprisenature become countless entrepreneurs, venture capital, equity investment fund, theDenver nuggets, but also many giant IT highlights of strategic transformation andinnovation. Enthusiasm of investment and m&a in the SaaS enterprise’s externalenvironment and the shenzhou cloud motion technology co., LTD. Internal pricingincrease endowment spread itself demand background, choose based on the SaaSmodel of Beijing China cloud motion technology co., LTD as the research object,aims to research the management status and profit model, using the methodcombining the theoretical research and case analysis, in-depth enterprise survey, usingthree different kinds of evaluation methods of valuation. To software enterprisesbased on the SaaS model of investors to provide professional investment advice.In this study, the logic structure is as follows: first, make clear on software enterpriseinvestment value assessment theory, secondly, according to the characteristics of thesoftware industry development based on the SaaS model is analyzed, and then toChina cloud dynamic operating conditions of science and technology co. LTD., profitmodel, and the company nearly three years financial statements and so on to conducta comprehensive analysis, and the company’s future performance made objectiveforecast of three years, pioneering the listed company investment value evaluationmethod of the dividend discount, three kinds of valuation methods, such as p/e, PEG,in Beijing China cloud motion technology co., LTD. The investment value ofimplementing the evaluation, finally comprehensive company share valuations in therange of:34.45yuan to37.04yuan. Combined with Beijing shenzhou cloud motiontechnology co., LTD., the price of a share valuation, investment advice is: theSuggestions in this price range should be pay attention, to conform to the financialforecast2013growth, may consider investment at a discount. Article research mainly solved the SaaS enterprise selection of investment valueevaluation model of the problem, and similar foreign companies after comparison, toverify its effectiveness and scientific nature. And investment institutions for SaaSenterprise investment decision-making provides a new train of thought and method,also for unlisted company value assessment theory to study a new researchperspective. |
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