Study Of The Determinant Factors Of Value Distribution In Pig Breeding Industry Chain

China is a big power in pork production and consumption. Pig breeding plays a dominant role in China animal husbandryindustry and is the major income source of Chinese farmers. Also, pork is the major meat source of citizen residence. Pig breeding industry will influence the stability of agriculture. However, there are plenty of problems exist in the pig breeding industry at present. First of all, pig breeding industry is of great risk, such as market risk, plague risk and feed price volatility. Since lying in the weak position of the value chain, pig breeding farmers are more volatile to the lost comparing with other participants. Secondly, farmers are the most important provider of pig products. Thus, whether farmers can share the proliferation profit will influence the supply of pig products, and then influence the development of pig industry. Above all, it is necessary to study determinant factors of value distribution of pig industry chain by building model and conducting empirical analysis.Basing on the literature research, combining the situation of pig breeding industry and adopting marketing and risk management theory, this paper selects the following as the determinant factors:resource endowment, channel dependence, channel power and risk. By quantifying each factor and analyzing the relationship, this paper builds the value distribution model of pig industry chain, puts forward hypothesis, and conducts empirical analysis based on data of424pig breeding farmers in Jiangsu Province.By using structural equation model, the empirical analysis achieves the following conclusions:1. Positive relationship between resource endowment and value distribution;2. Negative relationship between resource endowment and channel dependence of pig industry chain;3. Negative relationship between channel dependence and channel power;4. Positive relationship between resource endowment and upper channel power, while the relationship between resource endowment and lower channel power is not significant;5. Positive relationship between upper channel power and value distribution, and the relationship between lower channel power and value distribution is not significant;6. Negative relationship between resource endowment and risk exposure;7. Negative relationship between risk exposure and value distribution;8. Resource endowment indirectly influences the value distribution by affecting the intermediate effect of the relationship of upper channel dependence and channel power, and intermediate effect of risk.By using regression model, the empirical analysis achieves the following conclusions:1. Overall income, investment yield and cycle yields of inae breeding are significantly higher than the ordinary pig breeding;2. The single pig income and investment yield of pigs acquisition are significantly less than the ordinary pig breeding, and the cycle yields is significantly higher than the ordinary pig breeding;3. The impact of resource on the value distribution of the industrial chain is a positive relationship;4. The impact of channel power on the value distribution of the industrial chain is a positive relationship;5. The impact of the risk factors on the value distribution of the industrial chain is bidirectional.Combining the situation of pig breeding and empirical analysis, this study makes a contribution to reducing risk of pig breeding, increasing value for pig breeding farmers, and also making suggestions for development of pig breeding industry.