Communication Studies Within The Luxury Store Sales During Interpersonal

China’s economic situation is getting better and better,and people’s livingstandards continue to improve since the reform and opening up.More and moreluxurious brands have already entered China market.In this marketenvironment,Chinese people have more opportunities to contract with luxuriousproducts.<2012Chinese Consumer Reports> shows that the majority of Chineseconsumers have chosen to buy luxurious products at overseas,but there were still35%of the purchasing behavior happened in mainland China.So the luxury stores areplaying a pivotal role in the luxury industry.When facing high-price products,consumers often appear to be rational andcautious.So at this moment,the communication between the sales stuff in the luxurystore and the customers is particularly important. Whether the customer is satisfiedwith the service offered by the sales stuff will directly influent their decisions whenthey buying luxurious products in stores.The paper is in the theoretical framework of Goffman’s drama theory,analyzing the details in the interpersonal communication process between the luxurystore sales stuff and consumers and using the key concept of“front area”、”backarea”、”actor class”to deeply analysis the decorating、regional setting、personnelstructure in the luxurious stores. The readers will clearly understand the basicoperation system and the procedure in luxurious store. I’v been an intern in aluxurious store for half and one year, with the advantage of this experience, I’v donea lot of field research and in-depth interviews with my colleagues. As a result, I’vfound some problems in the process when sales stuff offering services tocustomers,and then I put specific solution methods, which are useful to China’sluxury industry especially have a certain guiding significance to store operation.