The Source Of Taiwan's Creative

Over the past50years advertising development has gone through the recovery in the60’s,martial law of media in70’s, advertisement multiple times in the80’s,Media convergence of science and technology in90’s, hyper-media in21st century..Economic development, the evolution of media and advertising industry, advertising creative talents mature, are inseparable from cultural soil of Taiwans own social and economic environment. Creative people left the people of Taiwan famous work, made an indelible mark in generations of people in Taiwan. In this sense, the research on Taiwans advertising industry, advertising communication and advertising creative thinking must be based on its advertising development and social change, cultural development to fully excavate Taiwans advertising creative thinking.In50years, the advertising industry has undergone many periods, trained a number of advertising creative people, and formed the characteristics of Creative School and the creative thinking system. Although the development of cross-strait advertising is different, but excellent study of creative ideology is a imperative phase for the advertising industry on the mainland. The further research about Taiwan’s advertising creative ideas is necessary. This paper is based on longitudinal" changing times " and horizontal " creative people ", two dimensions to analyze the development and formation characteristics of creative ideology. Taipeis advertising association was founded in1958. In longitudinal,1958is the Start node for author to observe the advertising people of Taiwan, study the effects of different era to the formation of advertising ideas.The author use" two environments "as the standard in horizontal to analyze the characteristics of Creative School of and advertising creative people thoughts.Success or failure of one thing, prosperity and the rout of the company, the rise and fall of an industry, in which people played a key role. In particular for advertising, because they use wisdom in the brain, would take the goods, services, think to the persuasive text, pictures, music, passed through different times of the mass media to audiences, and more importantly some of the work, some advertising people is fancy. So, it is important for the mainland to draw on the experience of Taiwans advertising creative thinking.