Application Of Bank Of Relationship Marketing In

In China, Numbers of various commercial banks are growing up, they are alsoconfronted kinds of severe competitions and challenges. As the opening up of financialmarket is going extender, the relationship between china’s financial market and worldeconomy is becoming closer too, which makes the financial market being affected byexternal factors easily. What’s more, the innovation and improvement of the technologiesas well as the cooperation between all walks of life also bring a lot of pressure to the dailyoperation and long-term development of commercial banks. As commercial banks, theyshould analysis the chanllenges they are facing with then find a way out for a betterdevelopment. Aiming at the weaknesses of our commercial banks relationship marketing,this text sets about researching the basic theory of relationship marketing, fully discussesrelationship marketing emergence, development, marketing levels and process putsforward commercial banks relationship marketing strategies’analysis model，then providestheoretical basis for the following strategies．This text discusses our commercial banksrelationship marketing current situations，including our commercial banks marketingmanagement developing process and problems, systematically puts forward ourcommercial bank relationship marketing strategies．This paper refers to relationship marketing and other theories about this sphere.thispaper uses theoretical analysis method，put forward the marketing of commercial bankrelationship strategy in china. At the same time,this paper gives some suggestions tochina’s commercial banks.