Research Of China’s Commercial Banks Corporate Finance Business Marketing Strategy

With China’s rapid economic development, the scope of the business continues to expand, the financial services market is gradually changed from a seller’s to a buyer’s market. The professional requirements of the corporate financial products have become more sophisticated. The trend of shrinking traditional business of commercial banks, the interest rate market step by step, making the profit model of the deposit and loan spreads as the main source of profits suffered a great impact. Domestic commercial banks accelerate the strategic transformation of the mode of transformation and development, the pace of growth of intermediary business. Corporate Finance as an important part of the bank intermediary business, is an effective means of commercial banks to achieve transformation, enhance the comprehensive strength.With shorter period of development of the commercial banks in China’s financial products, domestic commercial banks are operating in the field of the traditional balance business experience, but the domestic commercial banks have innovative financial products of all kinds of commercial banking company, to meet the requirements of different levels. Along with the sustained and rapid development of the Chinese economy, as well as the gradual implementation of the market-oriented interest rate, the importance of the field of the corporate finance business will be rising, and will increasingly become important source of profits. The future survival and development of the domestic commercial banks will also compete important area of research firm financial products development and the development trend of great practical significance. This article discusses the current situation and existing problems of China’s commercial banks in corporate finance business development. This paper describes the market demand of the corporate finance business, and gives the marketing strategy recommendations...