A Study On The Current Situation Of Personal Finance Business Of Commercial Banks In China

So far from our country’s reform and opening, the rapid pace of development ofChina’s economy faster. In particular, into the21st century, the extent of opening upthe domestic market is also gradually liberalized, the living standards of the residentshas been improved to a large extent, the goal of building a moderately prosperous so-ciety is gradually achieved. And the per capita GDP of Shanghai, Beijing, Tianjin andJiangsu, Zhejiang and other cities have gradually break through ten thousand U.S.do-llars, reaching the level of moderately developed cities. Most of the country’s wealth,residents have been effective accumulation, the Engel coefficient2012national popu-lation than before the reform and opening up more than20%decline, the Engel co-efficient of urban residents was37.1%, the Engel coefficient of rural residents was40.8%. Accordingly we can see that the city residents have been relatively largein-vestment needs.On the other hand, the interest rate market accelerated let poor bank depositinterest ever fewer and fewer sources of profit. The higher the income, the smaller therisk of rapidly rising banking personal financial services. Banking financial businessbanking customers in the future to understand all aspects of the information, thecustomer’s risk appetite and investment needs analysis and develop financial solutionsfor our customers as well as choosing the right asset value of financial instruments inorder to achieve maximum business. It is not only increasing the value of assets tomeet the customer’s needs, but also for the bank opened a new path to profitability.Personal Financial Services business in some developed countries have a hundredyears of development history, but in our country from the beginning still only twentyyears, there are still a number of major issues to be studied.Firstly, China’s commercial banks personal finance business is a brief analysis ofthe situation and introduced China’s market currently exists on all kinds of financialproducts, and then discusses the various issues which exist, and finally learn from theexperience of developed countries put forward relevant countermeasuresrecommendations. The full text is divided into a total of seven sections: introductionof the first part of the article illustrates the current research, research ideas andmethods, significance of the topic, the main research content, background, and themain innovations; The second part is to introduce the theoretical basis of the contentand personal financial services, and briefly describes the origin and development process of commercial banks personal financial services; third part of the personalfinancial status of China’s commercial banks to do business in a brief analysis of thecurrent market and introduced the presence of the main types of financial products;fourth analyzes the issues of personal wealth management business of Chinesecommercial banks exist; section V briefly describes the Bank of America and Japan,personal finance business development background and characteristics, and which cangive Enlightenment; sixth part of the problem of personal wealth managementbusiness of Chinese commercial banks, as well as learn from the experience of theUnited States and Japan put forward recommendations for improvement; part VII is asummary of the article, and illustrates the shortcomings of the article.Article that the main problem of personal financial services, includingcommercial sub-sector commercial bank operating restrictions on our wealthmanagement business, the bank marketing consciousness, there is no clear marketsegmentation, lack of financial product innovation, claims elusive investors, banksrisk Warning lack of talent is not enough and professional financial management ofseven parts, which made a sound financial legal system, improve the regulatorystandards to protect the legitimate rights and interests of investors, increasetechnology investment, do online banking work to improve the overall quality offinancial management personnel, strengthening cooperation with financial institutionsand improve customer management system recommendations in six areas. The maininnovation of the article is to systematically analyze the current situation of China’scommercial banks in recent years, personal financial services, as well as the financialimpact of the Internet has brought new problems and the struggle for markets,summarizing research results at home and abroad and learn from the experience basedeveloped market economy countries on the proposed bank should pay attention toonline Internet technology in the personal finance, including in particular thedevelopment of online banking with personal insights.