Research On Pattern Of Automotive Parts Distributor’s Organization Marketing

As China enters the automobile era of mass consumption, automobile production and sales, rapid growth of car ownership in domestic auto parts market is showing huge potential for consumption. Automotive aftermarket parts sales in China now mainly in the4S shops, but because of its inherent monopoly, coupled with Midwest auto parts distributors do not have the correct choice of promotional strategies, in responding to the changing needs of customers in the process of, and some have lost sales. Auto parts distributors to carry, because simple promotional strategies effectively to generate sufficient sales and profitability. Past research has shown that effective marketing strategy marketing has had a positive impact on the market. Kotler’s marketing effectiveness upgrade the concept has proven to be an effective promotion strategy, but has not been used in automotive parts sales industry.Through a quantitative survey and research organization in marketing, sales promotion, direct marketing, advertising, public relations, experience and effectiveness of individual sales. Studies assessed the relationship between the Marketing Department and marketing. Auto parts distributors in the210questionnaires to complete a questionnaire which includes21questions. Apply statistics showed the effectiveness of marketing, sales promotion, direct marketing, and experience, as well as significant statistical relationship exists between the personal sales. Many automotive parts distributors exist between organizations is very significant differences in the marketing department. Used auto parts distributors in the marketing of an organization are superior to those who do not have organizations in all aspects of marketing distributors, and get full market information, strategic directions and operational efficiency, established through this unique brand, build swell to a brand new heights.Research results show that auto parts distributors should implement personal selling, sales promotion and direct marketing, channel marketing, but limits the Marketing Manager experience in the marketing, advertising and public relations investment judgment. By implication is to promote auto parts distributors establishment of Marketing Department, to efforts around a Marketing Manager. Auto parts distributors in the future research should assess the geographic footprint of promotions, marketing and marketing return on investment.