Core Competence Analysis & Promotion Strategy Fawer Automotive Parts Co., Ltd.

Since the theory of core competence advanced it has touched off the extensive attention by the theoretical & enterprise fields. Such theory is more convincing on interpreting the enterprise acquiring the continual competence advantage roots than the theory of enterprise developing competence and it has obtained broad evidence in the practice of many enterprises. At present such theory has become the principal theory to resolve the in-depth issues for the capability of enterprise survival and the continuous improvement.By facing the new circumstances of the rapid development and sharp competition in the automotive parts trade, how does Fawer Automotive Parts Co., Ltd. (hereinafter referred to as"Fawer") obtain and maintain a long term competitive advantage it is necessary to make detailed analysis on the current status of the core competence with in-depth analysis and study of the strategy of the core competence cultivation, strengthen and promotion.This was questioned when Fawer is facing the unprecedented predicament operation with the background of the planning target of the development on automotive parts industry stipulated in the"State 11th 5 Year Plan". The theory of core competence is currently still in the developing phase and there is no uniform comments in the theoretical field. Therefore in this article that the key point of the theory regarding the origin, connotation, nature, feature, element of composition, mechanism of formulation, cultivation and promotion have been studied and analyzed in depth based on the existing achievement and the abstract, summarize and organizing and has formulated its own opinions. Secondly based on the theory of the core competence and by using the SWOT method, appraisal method of the core competence and stage analysis of the core competence to make in-depth study to the core competence of Fawer, we distinguish that Fawer is possessed with certain core competence based on advanced manufacturing facilities, solid manufacturing & production capability, internal quality control and delivery capability as these have mixed together with the employees of the enterprise. It remains short term competence advantage at present but the core competence of...