| With the rapid development of our economy, tourism has already become a pillar industry of our national economy. And urban tourism is the basis of tourism industry. In China, the theoretical research of urban tourism started a little late but it developed very quickly. In recent years, a lot of new theories have been introduced into the field tourism research, among which social network theory and its analytical method in sociology has been one of the hotspots in the domestic and overseas research for the past few years, therefore, the tourism research entered into a new period on the basis of the high-speed development of sightseeing districts. Tourism is a comprehensive industry and it is a tourist-centered hospitality service industry as well. To a certain extent, analyzing and researching the tour in terms of the tourists has more practical significance to the development of the sightseeing districts. The tourism market research project in Wuhan is conducting sampling investigation for the tourists to Wuhan, including the all-round investigations of the visitors to Wuhan who are different in age, degree of education and income level in the three channels of tourist attraction, hotel and travel agency. The content of the investigation involves demographics, travel ability, information collection channels, travel tools, the feedback of eating, living, traveling, posting, shopping and amusement in Wuhan, the impression and suggestions of Wuhan. A comprehensive analysis and summary of the relevant literature,according to the Wuhan Branch of the China Tourism Academy Wuhan tourism market research (2011-2012)"work based on the specific line of the foreign tourists to travel in Wuhan questionnaire survey collected the order of the attractions, and then usebased on excel, the spss finishing the questionnaire data, based on the use of social network analysis to build Wuhan tourist flow network and GIS spatial analysis, flow analysis Wuhan Tourism individual network core-the edge of the characteristics of the overall network, as well as cohesion subgroup analysis, Trying to more than scenic tourist flow inside Wuhan capable of competing on the city’s scenic of scenic tourism marketing, travel agency in Wuhan city tourist circuit design, decision-making and management of the Wuhan municipal government department of tourism, as well as to enhance Wuhan Tourism competitiveness, enhance the tourism image of Wuhan city as well as other major cities in tourism construction draw reference.Built23fun attractions for tourists in the tourist flow network:the degree centrality of inward and outward difference, the highest value in the Yellow Crane Tower node,18.0and15.0, respectively, within the lowest degree centrality values appear in Zhongshan Park, Kat Hing Street1.0outgoing degree centrality lowest value in Kat Hing Street, Happy Valley2.0; closeness centrality by the Yellow Crane Tower, introversion and extraversion were30.0,26.0, Kat Hing Street to the closea maximum of51.0, the Zhongshan Park extraversion71.0; betweenness centrality Yellow Crane Tower15.78minimum in Mulan Tianchi, Happy Valley, Kat Hing Street0; indicator of the results of the structural holes, East Lake, Yellow Cranefloor, the Red House, the effectiveness and efficiency of the Marshland four tourist node, the overall high level of structural holes, and by the other nodes of the low level of constraint, occupy a number of structural holes advantages in the tourism network, able to get a lot of "intermediary interests."Wuhan tourist flow network size is506, while the travel network density of0.3557, the outward and inward of the central potential of48.35%,34.09%, extroverted introverted close to the center potential close to the central potential is greater than54.74%,34.89%, intermediary central potential12.60%.14Wuhan City, more than scenic attractions travel network density and core node and edge node structure, core node, edge node9, the core of the entire network was0.525, within the core area of the associated degree of0.637, the core to the edge of the associated driving effect0.270, the edge of a mere0.056of internal association.Cohesive Subgroup analysis of factions minimum number of members as3reachability between members of the1Results8factions. They are:1:Yellow Crane Tower, East Lake, Wuhan, the provincial Bo;2; Chu milky Street, Botanical Garden, Happy Valley;3:Red House, Uprising park, large museums, the Yangtze River Bridge;4: Changchun Temple, Zhongshan Warship;5:marshland, the Ministry of Lane, Guiyuan Temple, Jianghan Road;6:Pavilion, Mulan Tianchi, musical instrument;7:Hanzhengjie, Kat Hing Street;8:Zhongshan Park. Through the center of tourism node, the tourist flow network centrality and cohesion subgroup analysis of the structural features of the draw Wuhan Tourism Flow Network:(1) in the23selected tourist node, on average each tourism node and eight other nodes exist the tourist flow Agglomeration and radiation Contact tourists scenic spots tourist flow network nodes have a significant level differences, and tourism flow network is a relatively high level of structural holes, there are three levels node group:Yellow Crane Tower, East Lake, the provincial Bo, Red House, Marshland; Changchun Temple, the Ministry of Lane, Wuhan University, Guiyuan Temple, Riverside Court, Jianghan Road Yangtze River Bridge; musical instrument, Botanical Garden11scenic spots.(2) Wuhan tourist flow network showing a multi-center, the core edge and differentiation characteristics of the tourist flow Wuhan Yellow Crane Tower is super core mode coexistence of multiple secondary core nodes.(3) Analysis of spatial trends east-west direction scenic distribution hierarchy, Wuhan Tourism Planning reasonable, but the market potential of new scenic development of the periphery of the east-west direction, especially in the southern suburbs of the north-south direction can also develop new scenic spots, which The new direction of development of tourist attractions in Wuhan.(4) From the Cohesive Subgroup overall density of the network is not high, and the functionality is limited, and has a large imbalance.(5) tourists for the distance between the scenic spots and scenic resources endowment, transportation accessibility, scenic reputation and popularity and other factors affecting the choice of tours. |
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