Clothing Luxury Brand Elements And Correlation Reaearch

2011World Luxury Association released the latest report, said the Chinesemainland last year’s total consumption of luxury goods market has reached U.S.$10.7billion global share of1/4. China’s luxury consumption has become a majorforce in China’s economic development, the luxury industry has become a field ofeconomic force can not be ignored. Since the1990s, scholars have come frompsychology, sociology and marketing point of view, research on the status of luxurygoods, because of the luxury brand’s late start, many theories include the concept ofluxury brands such aspects as defined in there is no authoritative definition of luxuryrarely have the most basic questions-to explore the elements of the problem, and nocombination of industry-specific, so marketers can make use of research results.The clothing luxury goods is importance in the luxury goods profession toconstitute part, have important influence in the luxury goods realm, study clothingluxury goods brand of composing main factor problem, have important meaning tohow the business enterprise set up clothing luxury goods brand. This research fromsettle sex research and fixed amount study two parts composing. The first stage is sexto certainly study and adopt a cultural heritage research method. The research ofsystem currently international and local academic realm to the definition of brand,extravagant brand and clothing luxury goods brand, and as to it’s characteristic andcomposing main factor carry on a great deal of data research sorting. Second stagefixed amount research, pass the composing main factor of the consumer to the generalbrand composing main factor and luxury goods brand carries on a quest type ofresearch, has been been single difference sample T examination to the showing ofsample Zhao, beat a consumer to divide higher main factor as the composing mainfactor of luxury goods brand, combine consumer’s luxury goods to purchase a motivetheory the kimono pack the characteristic of profession, and after multipleconsiderations and sieving, choose the Armani(Giorgio Armani) as substantialevidence research object, verify the composing main factor of clothing luxury goods brand, put forward and verify clothing luxury goods brand composing main factor ofrelativity. The design of questionnaire at the beginning includes43first steps tomeasure an item, after expert’s interview, finally revise and adjust to35corpusquestionnaires that measure an item. Aim at luxury goods the consumer and willpurchase to carry on a questionnaire, the usefulness sieving after questionnaire, get212effective questionnaires. Then carry on main factor composing the examinationand relativity suppose an examination and make use of SPSS11.5analysis softwarelogarithms according to carry on factorization and relativity analysis, to relatedassumption carry on a verification, get the showing of clothing luxury goods brandsex main factor and recessiveness main factor, and get an of the sex main factor,recessiveness main factor of showing of a clothing luxury goods brand is mutualinfluence of, show an of sex main factor and recessiveness main factor to also existinteraction. End, according to studying to acquire of conclusion, put forward clothingluxury goods brand composing main factor theoretical strategy and marketingsuggestion, and carry on an outlook to the theory’s future research alignment.