The Dream Factory In Expense Society

China in the field of luxury goods consumption is showing a growing trend, which will effectively promote China's economic development and cultural output. With the Chinese luxury consumption growing , the development of the domestic luxury brand is far from the same speed to keep up with, which makes the domestic luxury brand's deficiency. The thesis includes the general approaches of luxury brands'Building through a large number cases of the world's top luxury brands and analyzes the reasons for the absence of the local luxury brands, then proposes the feasible solutions to found domestic luxury brands.